To optimize the customer journey across the entire Gartner public-facing website, I was at the center of designing and implementing the brand refresh which included creation of both primary and secondary page templates. From conceptualization to beta testing and the grand launch, I was an integral team member responsible for executing the new Gartner brand standards. I meticulously helped to meet UI and UX challenges, addressed pivotal elements such as navigation lock-up, refined the general search feature, optimized conferences layout and filter functions, and designed a compelling showcase for client testimonials. The end result was a seamless and visually cohesive user experience.