The goal of this work was to showcase Fitzpatrick's stature as a premier intellectual property law firm with unparalleled expertise in handling more USPTO cases than any of its New York-based counterparts. I collaborated with team members to revitalize Fitzpatrick’s brand starting with a strategic overhaul which included simplifying the firm's name from Fitzpatrick, Cella, Harper & Scinto to a concise identity. This evolution was complemented by a unified lock-up featuring the impactful tagline "We are IP.” My work extended across all facets of Fitzpatrick's online platforms, print collateral, dynamic presentations, compelling videos, tradeshows, and inter-office communications. The result was a cohesive brand experience that more accurately reflected Fitzpatrick's commitment to excellence in the world of intellectual property.