The Kūkolu Brand Guidelines help define the essence of their brand for consistent and compelling representation across various media. Kūkolu is an organization birthed out of aloha lāhui, love for the collective native Hawaiian community – its history, culture, people and potential – and the desire to move the needle on their collective transition from surviving to thriving.
To meet the challenge of modernizing its brand to effectively engage both existing and potential clients, I led a dedicated team in revamping the visual identity and communication strategy across diverse channels. Key elements included the website user interface, event communications, and sales and marketing materials. This effort strengthened the connection with the target audience and resulted in a more impactful and memorable brand presence.
The Foundation for Art & Health needed an impact report, to clearly state the organizations mission and objectives. These include establishing targeted outreach programs to connect with underserved communities across Virginia and collaborating with community organizations, healthcare providers, and local leaders to identify areas with the greatest need for art and health education programming.
Markon Solutions has been a stalwart presence in the realm of project management and consulting services. Recognizing the need for strategic repositioning, Markon Solutions has partnered with us to rejuvenate its image as a premier provider of project management solutions. This initiative aims to showcase Markon Solutions' unparalleled expertise in leveraging their skills to assist clients across diverse project management needs.
As the Lead Designer, I've shaped impactful marketing across print and digital, crafting gartner.com, executive presentations, research, video, brochures, eBooks, infographics, and social media campaigns. My collaboration with the corporate brand team in 2019 resulted in the unveiling of a fresh corporate identity. Steering the design team for the "Top Insights" campaign in 2018 and 2019, I orchestrated a visual symphony across 12 business segments, weaving cohesive books, brochures, websites, and social media narratives. The result was a cohesive visual storytelling excellence.
To help advance their mission to provide high-quality, affordable financial services to every individual, I worked as lead designer on comprehensive branding initiatives. These included annual reports, print collateral, websites, presentations, and video content. Accion’s mission recognized that despite the strides made in microfinance, 2.7 billion people still lack access to economic opportunities. This work communicated Accion's purpose to make financial inclusion not just a goal but an imperative. Together, we visually articulated the company's commitment to bridging the gap and empowering individuals globally through accessible financial services.
To optimize the customer journey across the entire Gartner public-facing website, I was at the center of designing and implementing the brand refresh which included creation of both primary and secondary page templates. From conceptualization to beta testing and the grand launch, I was an integral team member responsible for executing the new Gartner brand standards. I meticulously helped to meet UI and UX challenges, addressed pivotal elements such as navigation lock-up, refined the general search feature, optimized conferences layout and filter functions, and designed a compelling showcase for client testimonials. The end result was a seamless and visually cohesive user experience.
The goal of this work was to showcase Fitzpatrick's stature as a premier intellectual property law firm with unparalleled expertise in handling more USPTO cases than any of its New York-based counterparts. I collaborated with team members to revitalize Fitzpatrick’s brand starting with a strategic overhaul which included simplifying the firm's name from Fitzpatrick, Cella, Harper & Scinto to a concise identity. This evolution was complemented by a unified lock-up featuring the impactful tagline "We are IP.” My work extended across all facets of Fitzpatrick's online platforms, print collateral, dynamic presentations, compelling videos, tradeshows, and inter-office communications. The result was a cohesive brand experience that more accurately reflected Fitzpatrick's commitment to excellence in the world of intellectual property.
Westfield Group has one of the largest shopping center portfolios in the world with 87 centers in Australia, New Zealand, United States and the United Kingdom. In a joint venture with the Port Authority of New York and New Jersey. Westfield has developed a new retail experience within a modern transportation hub at Broadway and Fulton Street. Fulton Center is a modern hub of retail, culinary and media experiences in the historic Financial District. We created print and online marketing materials that positioned Fulton Center not only as a destination, but a gateway to the rapidly expanding Downtown area.
To advance their mission of enhancing the well-being of Bridgeport's children, I had the honor of collaborating as lead designer with the Bridgeport Child Advocacy Coalition (BCAC). Our journey together involved a comprehensive branding initiative, breathing new life into BCAC's identity through a fresh logo, a dynamic website, a streamlined email system, and impactful print collateral. The heart of our design endeavor was the “State of the Child”, an annual publication that visually articulated BCAC's commitment to research, community education, advocacy, and mobilization. The new logo symbolized unity and purpose, while the website served as a digital hub for information and engagement. The results delivered deeper connection with the collective BCAC community of organizations, parents, and impassioned individuals.
The global financial powerhouse Credit Suisse needed to deploy a seamless and consistent messaging strategy across their websites. As lead designer my work helped reinforce the brand's reputation for cutting-edge investment products and comprehensive private banking and advisory services for both individuals and corporations. In the competitive online landscape, this work helped create strong visual narratives of the company’s breadth of expertise from investment and private banking, to technology and human resources. The results showcased Credit Suisse's commitment to excellence as a leader in world-class financial services.
John Rae, a seasoned NYC-based commercial and documentary photographer with a global footprint. Serving Fortune 500 companies and International Nongovernmental Organizations for over 25 years, Rae's work has graced major publications across the US, Europe, and Australia. Focused on on-location portraits, our challenge was to craft a sleek, user-friendly website, ensuring seamless full-screen display on diverse devices. Delve into the transformation that brought John Rae's compelling portfolio to life with a simple and clean interface.
To revitalize their online presence through technology, branding, and functionality transformation, I had the privilege of collaborating as an independent contractor with TPF Nursing. Established in 1989, the privately owned staffing company located in the heart of Greenwich Village, NY has been a cornerstone in servicing New York's healthcare community. TPF Nursing provides staffing solutions to hospitals, nursing homes, schools, urgent care centers, GI clinics, and outpatient facilities and is renowned for their expertise and commitment to quality. Work involved seamlessly integrating a jobs board—a crucial component that linked their internal software with the public-facing website. This resulted in an enhanced user experienced and a streamlined hiring process for both TPF Nursing and potential candidates.
As part of a unique fundraising effort, the Julliard School Dance Division needed to showcase the artistic prowess of Juilliard Dance and support the annual dance team's senior project and spring performance. I had the honor of creating an annual fundraising and showcase calendar for this bastion of dance education and artistic training. By collaborating closely with the photographer, dance school director, and the dynamic senior team of dancers, the project delivered results in the form of a visual narrative that celebrated the essence of dance and contributed to the flourishing legacy of Juilliard's Dance Division.
